If a customer is dissatisfied with a company’s products, services or even their experience, this company might find itself on the receiving end of some strongly worded comments and reviews. Though these words may appear to be trite in the big picture, disapproving reviews or comments about a company may mar its reputation and negatively affect a company’s bottom line. A company that is struggling with its reputation will benefit from increased customer intimacy, a proven method for establishing and reinforcing a positive relationship with customers.

Intimacy with customers does not mean a company must forge a very personal relationship, but rather this implies that the customer is the only one that matters at the moment of interaction. Establishing loyalty is key to a company’s success. It is extremely important to make each customer feel valued, with decisions to purchase products or services from a company. Beyond this, intimacy implies that a company will eventually understand and anticipate the needs or wants of each individual customer. For example, a customer who has established his loyalty to a company’s brand feels appreciated if the company knows his name and his preferences. The customer will enjoy coming back to this company again and again because he feels as if the company knows him, understands him, and wants to help him. This helps to establish a long-term relationship to form between nearly any company and customer.

However, intimacy can become more complicated as a relationship progresses. Customer expectations will increase every time they interact with a company. So, while a company may have begun by memorizing a name, it will now have to become familiar with the customer’s exact problems, needs, and processes. The goal is to provide customized solutions to customers’ anticipated problems. If done correctly, this will establish any company as one that cares about its customers and a company’s reputation will grow positively.

This type of intimacy can be difficult to manage, but CoachQuest is ready to help businesses grow smarter, not just bigger. CoachQuest offers workshops about this topic, as well as leadership intimacy . Leadership intimacy is necessary for offices that need to promote hard work, performance, and innovation. To learn more about the available programs or to find a workshop in a nearby area, please visit www.coachquestleader.com/program today. Improve your company’s reputation by focusing on customers first by enrolling in a workshop now!

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